Midland Alarm Services East (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or contact us.
 

1. Who We Are

Business name: Midland Alarm Services East
Address: 25 School Lane, Stretton On Dunsmore, Rugby, CV23 9ND
Phone: 01788 708 035
Email: info@midlandalarmeast.co.uk
 

2. What Information We Collect

We may collect and process the following personal information:

Information you provide to us:

• Name

• Email address

• Phone number

• Address (if provided for a quote or survey)

• Details submitted through our contact form, quote request form, or newsletter signup

• Any information you provide via WhatsApp chat
   

Information collected automatically:

When you use our website, we may collect:

• IP address

• Browser type and version

• Device information

• Pages visited and time spent on the site

• How you found our website (e.g. Google search, social media)
   

3. How We Use Your Information

We use your information to:

• Respond to enquiries and quote requests

• Contact you by phone or email regarding your enquiry

• Provide alarm system services, maintenance, or support

• Send marketing emails if you have subscribed to our newsletter

• Improve our website and customer experience

• Measure and improve advertising performance
   

4. Marketing and Newsletter

If you sign up to our newsletter, we may send you updates, offers, and security-related information.

You can unsubscribe at any time by:

• clicking the unsubscribe link in any email, or

• contacting us at info@midlandalarmeast.co.uk
   

5. Our Legal Basis for Processing (GDPR)

We process your personal data under the following lawful bases:

• Consent – where you have opted in to marketing communications

• Contract – where we need your details to provide a quote or service

• Legitimate interests – to respond to enquiries, improve our services, and keep records of customer enquiries

• Legal obligation – where we must comply with legal or regulatory requirements
   

6. Cookies and Tracking Technologies

Our website uses cookies and tracking technologies to help us understand how visitors use the site and to improve marketing performance.

We use:

• Google Analytics (GA4)

• Google Tag Manager

• Facebook/Meta Pixel

These tools may collect data such as your IP address, device, browser information, and actions taken on our website.

We recommend adding a cookie banner so visitors can manage cookie preferences.
 

7. WhatsApp Live Chat

If you contact us via WhatsApp, we may collect your name, phone number, and messages you send to us. This information is used only to respond to your enquiry and provide customer support.
 

8. How We Store Your Information

We store enquiry details securely and may keep records in a CRM system for customer service, follow-ups, and future work.

We take appropriate security measures to protect personal information from unauthorised access, alteration, disclosure, or destruction.
 

9. How Long We Keep Your Data

We keep personal information only for as long as necessary.

This may include keeping enquiry records for future reference, customer service, and business records.

You may request deletion of your data at any time (see Section 11).
 

10. Sharing Your Information

We do not sell, rent, or trade your personal information.

We do not share your personal details with third parties, except where required to operate our website (e.g. website hosting, analytics, and email services) or where legally required.
 

11. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate information

• Request deletion of your personal data

• Object to processing in certain circumstances

• Request restriction of processing

• Request transfer of your data (data portability)

• Withdraw consent for marketing at any time

To exercise any of these rights, contact:
info@midlandalarmeast.co.uk
 

12. Data Security

We take data security seriously and use appropriate technical and organisational measures to protect your information.

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
 

13. Links to Other Websites

Our website may contain links to other websites. We are not responsible for the privacy policies or content of external websites.
 

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.
 

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Midland Alarm Services East
25 School Lane, Stretton On Dunsmore, Rugby, CV23 9ND
01788 708 035
info@midlandalarmeast.co.uk