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This Cookie Policy explains how Midland Alarm Services East (“we”, “us”, “our”) uses cookies and similar technologies on our website.

Cookies help us improve your experience, understand how our website is used, and measure the performance of our marketing.

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1. What Are Cookies?
 

Cookies are small text files stored on your device (computer, tablet, or phone) when you visit a website.

They help websites remember information such as:

• your preferences

• how you use the site

• whether you have visited before
   

2. What Types of Cookies We Use
 

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They cannot be switched off in our systems.

These may include cookies that:

• enable core site functions

• provide security

• allow forms to work correctly
   

Analytics Cookies

These cookies help us understand how visitors use our website, so we can improve performance and user experience.

We use:

• Google Analytics (GA4)

Analytics cookies may track:

• pages visited

• time spent on the site

• how visitors arrive on the site

• general device and browser information
   

Marketing Cookies

These cookies are used to help measure and improve advertising and marketing campaigns.

We use:

• Facebook/Meta Pixel

Marketing cookies may track:

• visits to our website

• actions taken on the site (such as submitting a form)

• which ads led you to our website
   

Functional Cookies

These cookies enable enhanced functionality and personalisation.

This may include services such as:

• WhatsApp live chat
   

3. Managing Cookies

You can manage or disable cookies in several ways:

Cookie banner preferences

When available, you can accept or reject non-essential cookies using our cookie banner.
 

Browser settings

You can also control cookies through your browser settings. Most browsers allow you to:

• delete cookies

• block cookies

• receive alerts before cookies are stored

Please note: disabling cookies may affect how the website functions.
 

4. Third-Party Cookies
 

Some cookies may be set by third-party services we use on our website, including:

• Google Analytics (GA4)

• Google Tag Manager

• Facebook/Meta Pixel

• WhatsApp

These third parties may process data in accordance with their own privacy policies.
 

5. Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Any updates will be posted on this page.
 

6. Contact Us

If you have any questions about our use of cookies, please contact:

Midland Alarm Services East
25 School Lane, Stretton On Dunsmore, Rugby, CV23 9ND
01788 708 035
info@midlandalarmeast.co.uk